Reserve Product Discovery
Curated by Fox Racing
Fox Racing, the global leader in motocross and mountain biking gear and apparel, today announced the launch of The Next Generation of Motocross Boots, with its Instinct, Motion, and Comp models. With innovations in grip, durability, and protection, each boot is built from the sole up, including a new patented buckle closure system, and will be available in half sizes, providing instant step in comfort & precise fit.
Alongside the established Instinct and Comp boot models, Fox Racing introduced the all-new performance Motion boot with the perfect blend of grip and durability. The Motion boot adds another option to Fox Racing’s lineup, providing a race-ready boot with the patented Hinge Lockout for riders of all levels. The full collection, combined with the Reboot launch campaign is a part of the brand’s declaration to be the most technically superior boot brand.
“The brand prioritized fit, comfort, and durability with the new boot collection. Our new and improved last, now available in half sizes, provides riders with the most accurate fit,” said Jeff Sagud, Global Director of Merchandising at Fox Racing. “Each model offers tiered benefits to service riders of all levels. The all-new Motion boot was designed for the weekend warrior, elite youth riders, and all genders, that have varying foot shapes and sizes. We’re embracing our role to be more inclusive for a major segment of riders.” Sagud led the team that began designing the new boots three years ago, when Fox Racing refocused on becoming a hardgoods innovation leader.
Built off a new and improved last, the Motion Boot offers step-in comfort and excellent fit, and Fox’s exclusive Duratac™ proprietary grip compound provides the perfect blend of grip and durability. The patented hinge lockout stops motion before hyperextension, and the new patented buckle closure system provides the most secure lock and perfect fit.
To signify the availability of the new Instinct boot this August, Fox Racing will launch the Instinct Founder’s Edition – a pinnacle expression of the pro-level motocross boot paying homage to the year Geoff Fox first introduced the iconic Fox Head logo in 1974. Only 74 Instinct Founder’s Edition boots will be available on www.foxracing.com.
The Motion and Comp Boot will retail for $419 and $259, respectively and will be available on August 2nd, on www.foxracing.com, at Fox Racing flagship stores in Temecula & Pala, and at participating Fox Racing dealers & channels globally. The Instinct Founder’s Edition will be exclusive to www.foxracing.com, followed by the full release of the Instinct for $559 at participating Fox Racing retail channels. For exclusive information on the Instinct Founder’s Edition and The Next Generation of Motocross Boots, follow @foxmoto on Instagram and Twitter.
About Fox
For over 4 decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. www.foxracing.com
