A Life Well Ridden
There are moments that can define your life. Moments when everything you are and everything you may possibly become balance on the thread of a single experience. You follow your intuition, make a decision, and eventually realize that for better or worse nothing will ever be the same. For some of us, that defining moment can happen the first time we throw our leg over the seat of a motorcycle. Awakened by the brief escape from life’s eternal pull – gravity that anchors our bodies, fear that anchors our minds. It’s an experience that can change your life forever.
Several decades into this obsession and we’ve seen dozens of motorcycles filter through our lives, each one marking a different chapter in our story. The endless days spent on two wheels, the countless hours of maintenance in the garage, even the injuries and suffering that have come along with it all hold valuable lessons of their own. But the most profound lesson that riding a motorcycle has given us is to open up our minds to the true beauty, fragility and brevity of life. With this, we’ve come to realize that only in those brief moments, riding the fringes between life and death, can you truly experience the difference between living, and feeling alive.
Riding motorcycles has not only given us an identity, they have provided us with purpose. They have introduced us to a beautiful community of like-minded souls that share our same passion for living. They have taken us across the globe and back as we tirelessly work to preserve those moments that define us. We have risen from the shadows and cemented our place in the world. Opened our hearts to live and think creatively as we work to inspire others to follow in our tracks. None of this would have been possible without our bikes.
There are a million ways you could choose to spend your numbered days here on Earth, but believe us when we tell you that motorcycles can make your life an extraordinary one. This publication is dedicated to all the hopelessly addicted dreamers serving the same life sentence we are. To the bold individuals fearlessly chasing that thrill of feeling alive.
Here’s to a life well ridden.