Introducing the Danner Bull Run Lux

Timeless Design w/ Modern Comfort

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Danner designed their first boot back in 1932. They've been handcrafting high-quality products that last ever since. At first glance, the handsome new Bull Run Lux emulates a classic Danner work boot with its stitchdown construction and rugged nubuck leather. Much like that very first boot. Slip your feet inside, however, and you’ll quickly realize that the modern updates make for a comfortable and stylish boot that looks equally as good stomping on concrete, dirt, or the gas pedal.

BULL RUN LUX - SUNSTONE

BULL RUN LUX - BURRO BROWN

USA-made and inspired by Danner’s famous Bull Run work boot, the Bull Run Lux is constructed with naturally milled nubuck leather that is extremely durable, yet soft and flexible. And miraculously, it only seems to look better with age. The Danner Wedge outsole provides cushioning, lightweight support and superior traction underneath your feet. This boot is comfortable the moment you lace it up. Adding to that comfort, the Bull Run Lux is engineered to accommodate the anatomy of the foot and to allow enough room for a soft and supportive footbed. This new Danner boot is available now and retails for $210. Choose from the Sunstone (left) or Burro Brown (right) colorways.

WHO RIDES THE WORLD

RISER introduces a project to support awareness for female riders.

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Hi, this is Nora. I am a Co-Founder of RISER and would like to introduce an initiative to you that we will launch next week. Ride, share and show your support for female riders as a united community!

RISER as a tool and platform, since the launch in 2016, has always been somewhat of a pivot point, between the riders and the rest of the world. What we have noticed in these three years is that, even though there are a LOT of female riders all around the world, projects, clubs, events and all that, female riders still are underrepresented in the communication about motorcycling.

SO WE THOUGHT: WHO RIDES THE WORLD?
Female riders are a strong part of the motorcycle community and we want to support their movement all around the world – and we wanted to create a possibility to show how many there are, how strong they are, how strong the associations are that they have set up and to show to the world in a global project as many female riders as possible and support the strength of their movement! 
The Women’s International Motorcycle Association, the Women Riders World Relay and female riders all around the globe are on board with us and will support and will engage to spread the message.

BE PART OF IT: Ride, share and show your support for female riders as a united community!

• Starting with April 15th until May 15th we are asking ALL OF THE COMMUNITY to do Pack Rides, group rides on RISER using the Pack Ride feature.

• Show your support for the female riders movement by sharing the afterwards saved trips: Put them on your Social Media with a nice call to action to everyone “Support female riders with a Pack Ride”, with the Hashtag #WhoRidesTheWorld and by tagging RISER.
  
  
  GET 2 MONTHS RISER PRO FOR FREE:
  We will offer free access to 2 months of RISER PRO to everyone participating: You will find a link in every Blogpost that will be published until May 15th as well as on our Social Media. Use it to get 2 months of RISER PRO for free (set up a normal account first). 
  
  WIN A WEEKEND RIDE OUT!

• 1ST PRIZE: Amongst all Pack Rides done between April 15th and May 15th, the Pack Ride with the most kilometers will win (max. people: 5) a weekend rideout from Vienna through the scenic routes of the Austrian Alps on Moto Guzzi bikes (bikes provided by Moto Guzzi  / FABER Austria). The weekend ride out is offered by RISER.
  

• 2ND PRIZE: Amongst all of you who will participate, do Pack Rides and share their trips on the Social Media (with the Hashtags and tags mentioned), we will give away 5 pieces of SENA 30 k communication devices in a lottery (offered with friendly support by SENA)

• 3RD PRIZE: 
  Amongst all female participants who do Pack Rides and share their trips on the Social Media, RISER will give away 1 Veldt Helmet (Veldt Mark 1 Collection) in a raffle (offered with friendly support by Veldt)

ONE MORE THING: WHY RISER
Now, you may already know that RISER is a small Start-Up based in Vienna. We are not a big company BUT we are part of the community and on our app and platform there are riders all around the world who connect with each other, no matter what gender. We think that only with equality we can  really be a community.
And that’s why we are doing this: For a month, we will be the amplifier that is putting all efforts on all our channels into showing to the world “who rides the world” hoping that you will support female riders with us!

We hope that you will all like this project very much, that many of you will participate and that as many of the female riders community as possible will become more visible to all of you around the globe!

We hope that you’re hooked now, that you will contribute and join this movement! 

Stay driven by adventure!

Yours,
Nora and the RISER Team

P.S.: If you’re a female rider, have a club or an event and would like to become a voice of this project, get in touch with us, we’d love to welcome you on board!

Partner associations:

Products for 2nd prize with friendly support by SENA:

Products for 3rd prize with friendly support by Veldt:

Bikes for the weekend ride out with friendly support by: Moto Guzzi / FABER Austria

Terms & Conditions:
This project and the possibility to win and use the RISER PRO accounts voucher link is limited to the project time frame: Only users older than 18 years with a valid motorcycle license and a valid travel permit can participate and win. All expenses from start in Vienna to the return to Vienna will be covered by RISER. The link to get free RISER PRO for 2 months is active only until May 15th. It is not possible to participate in the challenge to win more than with one Pack Ride group: If you have won one prize, you cannot win the 2nd prize too. Cash discount and / or payout is excluded. If you already have an existing RISER PRO account, you cannot use the link to prolong / extend  your existing membership. RISER reserves the right to exclude any person from the competition who does not comply with the aforementioned rules. Legal recourse is excluded. If you have questions, please get in touch with our support: support@riserapp.com

24 Hours on a Dyno Raises $18,500 for MS

Longhaulpaul sets another wacky world record by riding his 2018 Yamaha Star Venture on a Dynamometer 24 hours without stopping or getting off.

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GARDNER, Mass. - April 16, 2019 - PRLog -- Longhaulpaul sets his third world record for Multiple Sclerosis and didn't even need his GPS!
At noon on March 29th, Paul Pelland started the 113 cubic inch V-twin engine on his 2018 Yamaha Star Venture motorcycle, quickly got it up to freeway speeds and rode it for 24 hours and 1674 miles without getting off. No rest breaks, no gas or bathroom stops. The entire event was broadcast live on Facebook. It was a telethon style fundraiser, with nonstop live entertainment the entire 24 hours in exchange for donations. $3600 in prizes were raffled off, Paul had wardrobe changes, got a facial and a straight razor shave. He shared his own diagnosis, symptoms and explained MS and the work being done by the charity. He also tried to play guitar and sing, took the bird box challenge and ate a smorgasbord of interesting bugs all while riding at freeway speeds on a Dyno, which is sort of like a treadmill for motorcycles.

Thousands tuned in at different times from all over the globe, egged him on and dozens of people stopped by Rob's Dyno Service in Gardner Massachusetts over the course of the event to wish him luck. The last few final minutes raised over $2000, because who wouldn't want to see Paul eat two large Zebra Tarantulas?

Nonstop to Nowhere was Longhaulpaul's third world record. Thanks to hundreds of donors, it was a tremendous success raising awareness and $18,500 for the charity MS Views and News which provides educational programs for people living with Multiple Sclerosis.

After being diagnosed with MS himself, Paul began a million mile journey raising awareness, funds and a bit of hell as he tours the country on his Yamaha. After 6 years, he has ridden 350,000 miles, raised $150K for charity and has shared his inspirational story with over 250 audiences across the country.
Donations for this event are still being collected at
https://www.longhaulpaul.com/nonstop-to-nowhere/donate-live.
Paul also sponsors the MS5000 and MS1000 Saddlesore challenges; both for MS charities as well. http://www.longhaulpaul.com/fundraisers

This event would not have happened without support from Rob Swartz of Rob's Dyno, Co-Host Rob Nye and Technical Director Justin Pelland.
The fundraiser was made possible by the following sponsors:
Robs Dyno Service Gardner MA, Twisted Throttle, Gardner Lyons Club, Valley Motorsports, Huhtala Oil and Propane, Boucher Funeral Home, HJC Helmets, Aerostich, Nelson Rigg, Spectro Oil, Tucker V Twin, Autozone, Rocket Moto, Tanguay Jewelers, Electrical Connection, Bill Mayer Saddles, RPM Cycles Dover NH, Phoenix Flaming Hot Heated Gear, Iron Butt Association, Bostonian Barbershop, City Barbershop Gardner MA and Valley View Farms.

100% of donations went to the charity MS Views and News, Inc.

For more about Longhaulpaul, his fundraisers, or this event, please visit https://www.longhaulpaul.com
Follow his journey on Youtube, Facebook and Instagram @LONGHAULPAUL

Contact
Paul Pelland
***@longhaulpaul.com

HARLEY-DAVIDSON TEAMS WITH LOCAL TRADE SCHOOLS FOR “BATTLE OF THE KINGS” BIKE BUILD COMPETITION

Fans to Help Select Winning Designs by Voting Now

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MILWAUKEE (April 15, 2019) – For the first time, local trade school students partnered with Harley-Davidson® dealers for a unique, real-world training opportunity: helping build the coolest custom motorcycles in the world in the “Battle of the Kings” competition. 

Now, Harley-Davidson is calling on the public to help select the winner by voting for their favorites from April 15 to May 15 at H-D.com/BattleOfTheKings.

The “Battle of the Kings” competition highlights the endless possibilities to personalize Harley-Davidson motorcycles. It’s the largest dealer custom build bike competition in the world, showcasing Harley-Davidson’s leadership in customization. Since 2015, Battle of the Kings has created more than 500 custom bikes.

This year, U.S. trade school students were invited to join their local Harley-Davidson dealership for the builds, with the goal of inspiring the next generation of skilled tradespeople to join the world of motorcycling. Under the guidance of experienced Harley-Davidson mechanics, students from across the country were introduced to the creativity, customization prowess and technical precision of motorcycle customization.

“Harley-Davidson’s goal is to build the next generation of riders, and those new riders will need service technicians and customization experts to help them along the way,” said Heather Malenshek, Senior Vice President of Marketing and Brand. “Introducing trade school students to the unlimited possibilities of custom bike building will unlock their creativity and inspire them to think outside the box as they embark on their careers.”

Vote Now to Help Pick Winner

The public can vote from a selection of more than 40 rolling works of art featuring the latest in design, fit and finish created in partnership with the students of future automotive mechanics, designers and welders of America. Starting today, the first round of voting, called People’s Choice, is open at H-D.com/BattleOfTheKings.

See the builds from dealerships around the world by following #BattleOfTheKings on social media. For more information on the rules of the competition and to vote on the bikes, visit H-D.com/BattleOfTheKings. 

About Harley-Davidson Motor Company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

FLY Racing Releases Formula Helmet Testing Data

FLY Racing is proud to announce the release of the Formula Helmet test data conducted by two separate test facilities

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Boise, ID – FLY Racing is proud to announce the release of the Formula Helmet test data conducted by two separate test facilities: RHEON LABS, a materials technology business servicing the sports equipment industry, who has developed high energy absorbing materials with advanced testing methods for helmets to replicate real world scenarios and SATRA Technology, a third-party leading independent research and testing organization based out of the United Kingdom certified in ECE testing. 

FLY Racing spent a considerable amount of time, money, and resources to validate and benchmark the Formula against the top nine, “best of the best” helmets on the motocross market ranging from $500-$700+. To ensure that the Formula stacked up fairly against competitors, FLY Racing purchased six identical premium helmets from each brand for a total of 60 helmets at an estimated retail value of $30,000.

30 helmets were sent to RHEON LABS to record rotational and linear impacts. Each of the 10 helmet models was hit in three different locations and these tests were then repeated on three identical helmets of each model. A total of 90 individual impacts were recorded. An additional 30 helmets were sent to SATRA Technology, where three helmets of each model were tested according to ECE standards with impacts in both crown and front-side locations, totaling 60 individual impacts. 

All impacts were recorded, plotted, charted, and analyzed by scientists from RHEON LABS and SATRA to ensure that the data was not only accurate, but also unbiased.

FLY Racing took time to review the information and organized it for dealers, customers, and the industry. FLY Racing has chosen not to name the other competitors explicitly in the test.  

The purpose of testing is to learn and understand how to improve helmet safety, to know where FLY Racing stands among the best technologies that exist today and what can be done in the future to further evolve impact mitigation. 

To see the information, check out https://formula.flyracing.com/

ABOUT FLY RACING

Established in 1998, FLY Racing is one of the fastest growing riding apparel and hard part brands in the powersports industry. FLY Racing develops quality products for the competitive North American market and is distributed worldwide in 40+ countries. In the United States, FLY Racing products are distributed exclusively by Western Power Sports (WPS).

Website: www.flyracing.com
Instagram: https://www.instagram.com/FlyRacingUSA/ 

Facebook: https://www.facebook.com/FLYRacing
Twitter: https://twitter.com/FlyRacingUSA
YouTube: https://www.youtube.com/user/FlyRacingUSA 

ABOUT RHEON LABS

RHEON LABS is a materials technology business servicing the sports equipment industry, who has developed a revolutionary highly strain-rate sensitive material – RHEON™ – capable of absorbing high levels of energy in impact, tension and vibration. The technology is patent protected and emerged from 15 years of research work carried out by Dr Daniel Plant at Imperial College, London. Scientists, engineers and designers work with best-in-class sports brands to build custom integrated solutions to enhance the performance, comfort and protection of their products.

Website: www.rheonlabs.com  

Instagram: www.instagram.com/rheonlabs 

Facebook: www.facebook.com/rheonlabs 

Twitter: www.twitter.com/rheonlabs 

Indian Motorcycle Sponsors 2019 Handbuilt Show

Indian To Showcase Displays & Offer Scout & Scout Bobber Demo Rides;

Super Hooligan Race Series Powered by Indian Motorcycle Continues With Round Three 

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MINNEAPOLIS (APRIL 9, 2019) – Indian Motorcycle, America’s first motorcycle company, today announced its sponsorship of the 2019 Handbuilt Motorcycle Show in Austin, TX. Throughout the show from April 12-14, Indian Motorcycle will feature displays and offer demo rides for showgoers. Additionally, the Super Hooligan National Championship Series, powered by Indian Motorcycle, will continue with round three. 

As a sponsor for the sixth annual Handbuilt Motorcycle Show, Indian Motorcycle will display its all-new FTR 1200, including variations featuring Indian’s Tracker, Rally, Tour and Sport accessory collections. Indian Motorcycle will also offer Scout and Scout Bobber demo rides throughout the entire show, with test ride helmets available from Hedon Helmets. On Saturday, April 13, showgoers can step outside to watch Hooligan racers compete on a TT style track during round three of the Super Hooligan Series, powered by Indian Motorcycle. Furthermore, out-of-town visitors can rent an Indian motorcycle from Mission City Motorcycle, who will make deliveries to the Austin area. 

“The Handbuilt Show is an incredible representation of custom motorcycle culture and the pioneering spirit from builders and craftsmen who create one-of-a-kind, hand-built machines,” said Reid Wilson, Senior Director for Indian Motorcycle. “We’re excited to be involved with the event and look forward to seeing everything the show has to offer this year.”

The Handbuilt Show was founded by Revival Cycles, a custom motorcycle shop in Austin. Driven by their passion for the artistic design of motorcycles, the team at Revival Cycles created the Handbuilt Motorcycle Show for fellow gear heads to come together and celebrate craftsmanship.

The Handbuilt Motorcycle Show will take place April 12-14 at the Austin American Statesman located at 305 South Congress Avenue, Austin, TX. For more information, visit RevivalCycles.com. To learn more about Indian Motorcycle visit IndianMotorcycle.com and follow Indian Motorcycle on Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit 

DIY ETHOS: FLAT OUT FRIDAY

VITAE / JEREMY PRACH

Words By Sophia Branen

Imagery Matt Milanowski / Sophia Branen

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In the 1980's punk rock scene, wreaking havoc was a prerequisite characteristic.  Jeremy Prach and his band mates had a slogan before each show, “The crowd is the enemy.” As an entertainer, the goal was to perform with a high level of chaos, while captivating the audience. His chaos reigned throughout the U.S., from New York City to LA with a few boarder crossings into Canada, opening for Green Day, Jimmie Eat World, And They Will Know Us by the Trail of the Dead. This was pre-internet, booking every tour over the phone or by writing letters. Jeremy says that “This DIY ethos is part of me”.

Jeremy claims his history with motorcycling began with stock car racing. In 1996, on his 22nd  birthday, his wife surprised him with a ticket to a drag race on a dirt track. He was immediately taken-in and eventually bought a drag car for $1,200, which launched his addiction to racing. Winning features fed that addiction until his absence at family events caught up to him. Jeremy decided to take a break from such a fast-paced lifestyle and start a family of his own, which gave him a son, Loyal.

On Loyal's first day of kindergarten, Jeremy's long time friend, Dave Kilkenny, brought over a 50cc. Loyal jumped right on and they've been hooked as a family ever since. When the 50 was in need of repair, Jeremy would swing by Moto-Scoot and troubleshoot with owner and professional motorcycle racer, Andy Mauk. Jeremy was pleased with Andy's views on capitalism – ‘Do what you love, if it makes a few bucks, great. If not, well that’s ok too.

As Loyal’s amateur career in racing ramped up, Jeremy admits that all too often they got into a routine of arguing while prepping for a heat. Any parent who has a child involved in motorcycle racing can conceivably agree that there is this intense amount of stress involved, often the parent’s stress rivals the child’s. Jeremy’s insight led him to take a step back, recognizing that his roll as a father could be more beneficial by helping out with flagging, scorekeeping and promotion. He began to take notice of the big picture and wrote notes on how he might make the events better. Over the years his confidence and motivation to start his own race event grew.

Paralleling that time, founders of Milwaukee's Mama Tried Motorcycle Show, Warren Heir Jr. and Scott Johnson were organizing their third year of the show. At a local diner with Scott, Jeremy proposed his idea of hosting an indoor flat track event in an arena the Friday before the weekend show. Jeremy emphasizes that “Your anticipation that it's Friday and 'I'm gonna party' is more fun than the party -- so Flat Out Friday encapsulates that Mama Tried is coming and Friday night we’re gonna party.” And just like that, Jeremy and Scott agreed on a partnership

At $600 a load of dirt with an estimated 280 truck loads, a dirt track inside of an arena didn't seem reasonable. After doing some research, Jeremy ran across the history of racing bikes and go-karts on soda pop. As a light layer of syrup is sprayed over concrete, a gummy surface is formed, allowing a rubber tire to grip a tighter turn and reach maximum speed. Alas, the plan to place over 300 motorcycles around a 120 foot loop (inside cone to inside cone) of Dr. Pepper was born!

Since the idea of Flat out Friday first came about in 2014, Jeremy has held strong to his philosophy of never wanting a race to be pedestrian… old… or 'moldy'. Recognizing that in the world of entertainment your time is limited, he wants to maintain the feeling that anything can happen at any time. During rider's meetings, he keeps his rules loose and emphasizes that Flat Out Friday is about experiencing the unexpected-together, it’s about building the community. Each heat is a 'living and breathing organism' circulating the track in unison. 

Now managing 13 classes, ranging from Four Stroke Brakeless, to Boonie, to Open Hooligan, Jeremy focuses in on his goal to create chaos. As a racer, he hurls you into the center of an arena where the space is limited and the energy is overwhelmingly numbing. By throwing in 13 other acts that stir the crowd and riders who are notorious for never-ending burnouts, it's safe to say that Jeremy has succeeded at reaching his goal. 

He claims that “It's easy to play loud. To throw a firebomb, if you will. That's easy chaos. But to captivate the audience, to scare them – that's what I'm going for. To use Flat Out Friday as a vehicle to do that, I guess seems natural.”

https://www.flatoutfriday.com

Deus Ex Machina x CAKE

CAKEs premium retailer network expands with the Deus Ex Machina family

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CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, tonight announced that their premium retailer network is expanding with the Deus Ex Machina stores in Sydney, Milan and Los Angeles
 
“We're stoked to have Deus among the limited number of CAKE retailers, to come. Deus and the other retailers are just like us, driven by passion and love to the activities they have committed to serving; skiing, snowboarding, motorcycling, cycling and surfing, with outstanding gear, at peak quality. We are honored to be a part of their eco-system, sharing interests and values."
Says: Stefan Ytterborn, founder and CEO of CAKE.

Current CAKE retailers are:
Aether Apparel, New York  
Aether Apparel, Los Angeles

Deus Ex Machina, Los Angeles 

Deus Ex Machina, Milan

Deus Ex Machina, Sydney
6/5/4, Stockholm

The all-electric high-performance off-road motorcycle brand is designed for exploration and discovery. First launched in January 2018 at the Outdoor Retailer Show in Denver, the first model - the Kalk - was recognized as “Best in Show” by several outdoor industry publications and has received numerous accolades since. With a focus on design, performance and innovation, every single component of the Kalk had to be custom built, resulting in numerous patents pending. The CAKE Kalk proves electric vehicles can still be aesthetically pleasing while being eco-friendly.
 
The Kalk costs $13,000 USD, and is now available now for order on ridecake.com/bikes with a deposit of $200 USD. Bikes are currently being delivered.

@ridecake

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ridecake.com

About CAKE

CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero emission society, while enhancing excitement and fun, by developing light, silent, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including being recognized as “Best in Show” by several outdoor industry publications. Learn more about CAKE at www.ridecake.com