Husqvarna Vitpilen and Svartpilen Launch

Three Sophisticated, Urban-Styled Models to Enrich Husqvarna's Return to Street Motorcycling

Photos by Sebas Romero

Husqvarna Motorcycles launches their highly anticipated and exciting new range of “real street” motorcycles to the North American market at the Skylight Modern event space in the Chelsea Gallery District of New York City. This modern urban environment, often used for fashion and art shows, provided the perfect canvas to showcase and introduce an entirely new segment of motorcycling to a public motivated by design and technology. The VITPILEN 401, VITPILEN 701, and SVARTPILEN 401 are free of unnecessary excess and feature the most advanced technology to offer something new to the world of motorcycling.

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Husqvarna Motorcycles’ return to street is a concept originally introduced at EICMA in 2014 with the unveiling of the VITPILEN 401 and SVARTPILEN 401 concepts and in 2015 the VITPILEN 701 concept. These three unique models, inspired by the minimal simplicity of classic Swedish design, are the beginning of a concept that will grow further. Created in the style of this legendary brand, Husqvarna's new urban motorcycles combine high quality, state-of-the-art technology and a progressive design approach to offer a modern riding experience without limitations.

The evening began with a cocktail hour that welcomed guests to immerse themselves in the simple and progressive new range with virtual reality experiences touring the Trollstigen, one of the most exciting roads in Norway, aboard a VITPILEN 701. An interactive presentation highlighted the features and design approach that runs through the whole VITPILEN family capturing the inclusive and pioneering spirt of the brand.

“We are excited to welcome the various media outlets joining us for this momentous occasion. It is with great anticipation that we welcome the VITPILEN family and we look forward to these bikes arriving in North American dealers early May of this spring.’’

– Blaine Schuttler: Managing Director North America


Restart the Fire

Husqvarna Introduces Vitpilen and Svartpilen Models

EICMA 2017




The SVARTPILEN 701 concept machine is a dark street explorer that is free of excess and reduced to its simplest form. This machine aims to appeal to a new generation of motorcyclists and those preferring a simpler, timeless design approach.

Featuring a technologically-advanced 4-stroke single-cylinder engine that is housed in an incredibly stripped down but progressive layout, it combines excellent performance with an authentic style. As accessible as a motorcycle can be, it’s a modern and innovative naked bike waiting to offer a raw and exhilarating experience on two wheels.


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On display at this year’s EICMA will also be Husqvarna’s VITPILEN 401 and SVARTPILEN 401. Both these models will be available at authorized North American dealers from summer of 2018.

All the latest news, together with a complete collection of street clothing and accessories perfectly styled to honor the introduction of Husqvarna’s new state-of-the-art ‘Real Street’ models, will be on show on the Husqvarna Motorcycles booth, Hall 13 booth I75.


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The VITPILEN 701 is the highlight of Husqvarna´s re-entry into the street motorcycling segment. Impressing both the media and the public during its first launch as a prototype in 2015, it has now reached production and is expected to be available in North America in summer of 2018.

Bringing about a new era of motorcycling for the sophisticated urban traveler, the VITPILEN 701 perfectly mixes enjoyable performance for novice and expert riders with a simple yet progressive design and a unique style.

Largely inspired by the brand’s Swedish heritage, the VITPILEN 701 is a modern motorcycle that features some of the most state-of-the-art technology available.

From the trellis frame to the powerful single cylinder motor or the standard WP suspension and Brembo brakes, this machine is bristling with premium components.


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VITPIVitpilen 701 Highlights


  • Simple yet progressive design
  • Chromium-molybdenum steel trellis frame
  • 75 hp engine – the most advanced single cylinder available
  • High quality components and technology as standard
  • Ride-by-wire throttle
  • Cutting edge switchable ABS
  • Slipper clutch
  • Extensive range of Husqvarna accessories


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Svartpilen 401


The SVARTPILEN 401 embraces the simple spirit that originally made street motorcycling attractive. Reduced to the bare functional essentials, this motorcycle is the real deal. 
It is free of overly extravagant design embellishments that would detract from the simple thrill of the ride. The simple yet progressive design approach of this rugged urban explorer represents Husqvarna Motorcycles’ future vision of street motorcycling.


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The SVARTPILEN 401 interprets the functional simplicity of renowned Husqvarna Motorcycles icons and combines it with modern technology, cutting-edge design and premium quality hardware. The result is a timeless design that honours the simple idea behind those early pioneering days, delivering an uncompromised and genuine street riding experience with the convenience of modern equipment and functionality.


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Vitpilen 401


Forget everything you know about contemporary street motorcycles, the VITPILEN range is innovative and progressive. Developed with a fresh perspective, reduced, pure and without industry influence, these motorcycles challenge all current design trends and use a clean, smart and less complicated way of creating a motorcycle. The simple yet progressive design approach is a thought provoking paradox where simplicity, ease-of-use and functionality meet innovative design and attention to detail.

The VITPILEN range is a definitive and bold statement, which exhibits Husqvarna Motorcycles´ never-ending quest to pioneer new territory. Simply put, the VITPILEN aims at stripping away all unnecessary gimmicks and presents a motorcycle in its purest form. Their uniqueness is however not limited to aesthetics, as the designers set out to create a motorcycle that captures the thrill of the ride which is instantly felt in the raw, natural and intuitive riding experience. 


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Husqvarna Reports Increase in Global Sales

A Third Consecutive Year of Record Breaking Sales as Swedish Marque Tops 30K Units Globally



Enjoying highly encouraging results during the business year 2016, Husqvarna Motorcycles have come close to doubling both their production and turnover in the last two years. Reaching total global sales of 30,700 units during the 12 months to December 31st 2016, the European premium manufacturer achieved an increase of both, units sold and turnover, of 43%.

This result follows the 32% gain in bikes sales during 2015 and underlines the brand’s positive strategy of growth. Generating the largest ever turnover in the brand’s history at the end of 2015, Husqvarna’s annual, worldwide turnover increased significantly in 2016, reaching more than 200 million Euros.

2016 saw Husqvarna successfully launch the all-new 2017 line-up of FE and TE Enduro models, available from September onward. In addition, the new 701 ENDURO and 701 SUPERMOTO models with the latest class leading engine technology have been also released during the second half of the year.

Importantly, Husqvarna completed their range of motocross bikes with the introduction of the 2016 TC 50 and TC 65 models. Together with the TC 85 and an extensive line-up of full-sized 2-stroke and 4-stroke models, Husqvarna now offers a complete range of nine motocross bikes.
In 2016 Husqvarna also unveiled the serial production version of the VITPILEN 401 and the SVARTPILEN 401 – the brand’s first, exciting ‘Real Street’ motorcycles will be available at dealers’ floor in late Autumn 2017. The newly introduced models will ensure the future expansion of the Husqvarna Motorcycles brand in the street motorcycle segment.







The VITPILEN 401 brings a fresh and simple new approach to the world of motorcycling. Designed to disprove stereotypes - making urban motorcycling more accessible and inviting than ever before. With the VITPILEN 401, we stripped away all of the unnecessary. What was left is something subtle, style-focused and that allows the rider to experience the simple thrill of the ride.