IF RIDING IS IN YOUR BLOOD, PROVE IT
Motorcycles are in his blood. To prove it in grand fashion, rebel and third generation motorcycle rider, Carey Hart used a unique ink to permanently inscribe his son’s name on his neck.
A third-generation motocross rider, Indian Motorcycle® worked with Carey to prove that fact in a way that’s half genius, half insane: We collected the carbon from a burnout on one of his Indian Motorcycles, and used it as pigment in sterile and safe tattoo ink to mark him forever. This Indian Motorcycle Ink is composed of carbon ash collected from Carey’s legendary Indian® Super Hooligan outside of Los Angeles, California.
BECOME A PART OF INDIAN MOTORCYCLE LEGEND, BY LETTING IT BECOME A PART OF YOU.
Everyone’s first question: How is this safe? The answer came from Carey’s longtime tattoo artist, Franco Vescovi, co-founder of Nocturnal Ink. Franco brings decades of top-quality ink manufacturing experience to the table, ensuring our process is sterile and safe. The carbon simply acts as a pigment carried by the alcohol suspension. In fact, many black inks on the market use carbon as pigment. Ours just happens to come from a smoldering motorcycle tire and a smoking tailpipe.
CAREY’S PERMANENT BURNOUT.
Carey was given his first motorcycle by his father at age four, in hopes of creating a bond that transcended generations. Riding quickly became Hart's passion, and he began racing at age six. Fast forward to 2003, and Hart was the first man to land a back flip on a motorcycle—a feat that will never be forgotten. Today, Carey is either building bikes, riding bikes or donating his time to a multitude of worthy charities. The bond between Carey and riding has never been stronger. Now, he and Indian Motorcycle have made that connection literal, and everlasting.
BLOOD & CARBON. FATHER & SON.
As a long-term partner of Indian Motorcycle, Carey Hart has always been game for pushing boundaries in riding, racing and what it means to be legendary. He recently welcomed his first son, Jameson, into the world. This put an interesting lens on the Indian Motorcycle Ink project. Carey opted to use the ink from the burnout to tattoo his newborn son’s name on his neck—forever bonding his bike, son and himself for the world to see.