Home of Triumph

The Triumph Factory Visitor Experience

A Unique Visitor Experience for the Iconic Motorcycles



The Triumph Visitor Experience


This is the home of Triumph, where you'll get the full story in our unique immersive visitor experience. It's here that you'll see how we make motorcycles, get up close to some of the most iconic Triumphs of all time, and enjoy a priceless collection of motorcycle memorabilia brought together exclusively for our visitors.




The Triumph Factory Tour


This is the perfect experience if you've ever wanted to venture beyond those legendary factory security doors. This fully guided tour really does take you from concept to manufacturing and final assembly to see for yourself where world-renowned Triumph motorcycles are built. 




The Triumph 1902 Cafe


Top up your own tank with a tasty snack, refreshing soft drinks, or a taste-intensive Barista-style coffee, then relax with free wi-fi as you enjoy these unique Triumph surroundings.




The Triumph Store


You'll never forget your visit to Hinckley factory HQ with this exclusive collection of superb Triumph merchandise, with many limited edition items that you simply won't find anywhere else!



Visitor Information

Everything you need to find us, and make the most of your time.