The demands of vast, undeveloped expanses are high, but the city presents its own unique challenges. Adventures occur just the same both in-city and out, and weather will always remain an unpredictable companion. The 917 series was built for this environment, to thrive where concrete and steel rule the day while offering protection from the ever-changing elements. Whether you're counting down till Friday to head for open country or planning to spend your nights urban exploring, the Vertigo 917 and Feather Light 917 are light enough for the day-to-day with waterproof protection when you need it. Featuring an exclusive, high-traction Vibram outsole, GORE-TEX lining, and our renowned durability paired with minimalistic aesthetics, you'll look good and be ready.


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We've always found it a lot easier to build a premium boot when you start with premium components and the 917 series carries that mindset forward. Our close relationship with Vibram helped us create a solid foundation for the line with an exclusive outsole utilizing their XS Trek rubber. This rubber compound balances comfort and stability with exemplary durability and traction in conditions on concrete and trails alike. The 917 sole is paired with Vibram’s SPE midsole which uses a unique co-polymer blend of both synthetic and natural rubber matched with EVA for a more durable midsole than plain EVA that’s still lightweight. To cap things off, we use waterproof breathable GORE-TEX lining so you can ignore rainy weather and focus on whatever your day might hold.

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While the 917 series opens a new avenue for lightweight, everyday boots, it's important they represent Danner's legendary quality and style. The Vertigo 917 and Feather Light 917 carry iconic Danner design elements and purpose-built features similar to our outdoor boots. Lace-to-toe functionality with our iconic D-rings, high traction Vibram outsoles, and stringently tested leather are all used in the construction of our 917 boots. This series takes what we know, what we've learned, and what our customers rely on to adapt, shape, and modernize each step.



Stitchdown construction has been one of our signature designs since the beginning and for good reason. Constructing our boots this way gives you better stability and provides greater durability. For the 917 series, we wanted to keep the benefits of stitchdown, while presenting a refined urban aesthetic. To do so, we combined the stitchdown construction with a cupsole process that wraps the midsole up around the stitching. This creates a more casual looking boot and allows for a little more flex to get that sneaker feel and comfort.

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The Moto Beach Classic


Presented by Roland Sands


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The team at Roland Sands Design has been dreaming about a beachfront moto event for years. We have finally been given the keys to the kingdom at Bolsa Chica State Beach. We are partnering with our friends atSea Legs Live, a legendary concert venue on the sand, to bring a day of reggae with Black Uhuru and Wargirl and a night of punk rock with Lit and Unwritten Law. If that wasn’t enough, we’re also taking Super Hooligan Flat Track and motorcycle drag racing to the beach. Throw in a West Coast Board Riders Surf Comp, art show, demo rides and unique vendors, and you have an incredibly entertaining day at the beach with something for everyone. The Moto Beach Classic is on Saturday, October 14th at Sea Legs Live. Presale tickets start at $29. Limited VIP tickets are available. Kids under 10 are free.


Indian Motorcycle presents the RSD Super Hooligan Bolsa Banzai Championship Race

In what we believe is an industry first, Roland Sands Design and Indian Motorcycle are bringing beachfront flat track motorcycle racing to Southern California. We’ll be assembling a specially built 110 x 300 ft. track to accommodate sideways flat track racing action next to the surf. This will be the penultimate round of the Super Hooligan National Championship race series, where a $50K Indian FTR race bike will be awarded to the series Champion. Dirt flat track classes being featured are: Super Hooligan, Open Pro, Run What Ya’ Brung, Cycle Zombies Degenerate Choppers & Tank Shift Vintage. Plus mini bike roadracing on an asphalt course. This is the Bolsa Banzai! 


BMW presents the Salty Sprint Races

BMW Motorrad will be presenting man on man (or woman) Drag Racing action, pitting bike on bike in a straight line next to the surf at Bolsa Chica. A paved 1/8 ish’ mile sprint course will be fashioned next to the flat track parallel with the beach. BMW will be presenting a Boxer on Boxer Cup, featuring invited riders as well as a drag race free-for-all, pitting bikes of all types against each other for the Salty Sprint Crown.


West Coast Board Riders Surf Comp

Board Rider Clubs are united through West Coast Board Riders competition up and down the West Coast and for the first time will be competing at Bolsa Chica. These Board Riders Clubs include the best non-pro surfers from Huntington Beach, Newport Beach, Seal Beach, Dana Point, Ventura and San Clemente. The energy is pumping and the competition is fierce as the teams hit the water to claim which city will stand on the podium and hoist the crown.


Fast Surfboards Surfdrags

Brian Bent and Fast Surfboards will bring the speed and grace of handmade kookbox surfboards to the WCBR competition at Bolsa Chica. Part floating artwork and part wave-dragster, the kookbox epitomizes the smooth sliding style of surfing’s early years, giving us a peek into history and the art of trimming.


Architects of Inspiration Art Collective and Bike Show brought to you by Iron & Air

Iron & Air Magazine brings a collection of unique installations inspired by surf and motor culture. Experience unconventional visions in 3D which combine music, art, surfing and moto life into a visual exploration. A feast for the eyes and ears, surrounded by breaking tides and the vibrations of motorcycle racing and great music. 


Sea Legs Feasts and Frosty Drinks

A specialized food and drink menu will be provided by Sea Legs at the Beach, cultivated for the event bringing the coastal spirit and motor culture together, with kind grinds and tasty libations. Full-service bar, beer, wine and high-end eats, will be sure to keep the crowd fed and fueled.


Vendor Village

Local style makers will gather in the Vendor Village to show off and sell their creations and wares to attendees. Jewelry, custom bike companies, stylish one off t-shirts, custom leather, furniture and housewares will be included to bring a unique taste of the local community to fans and spectators.


Presale tickets and VIP packages are going on sale Wednesday, September 13th at 10am. VIP ticketing tiers are available for limited edition items, premium access, rooftop aerial viewing and reserved parking with shuttle service. Limited tickets available.


Don’t miss out on the inaugural Moto Beach Classic event. TICKET INFORMATION AVAILABLE HERE.


About Roland Sands Design:

Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products. We live the two wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, super moto and custom bike builders and riders. It's this diversity that allows us to work with the best in the industry on a wide variety of projects. Follow all bike builds, new products and the life and times of the Roland Sands Design crew at www.rolandsands.com.


For vendor information email marketing@rolandsands.com.



Indian Motorcycle Racing secures first American Flat Track Championship after 60 years away from racing.



MINNEAPOLIS (September 11, 2017) – After more than 60 years away from professional flat track racing, Indian Motorcycle has won the 2017 American Flat Track Championship after Jared Mees’ first-place finish at the Williams Grove Half-Mile. The 2017 title marks Mees’ fourth career national championship.

Although it looked like it was going to be Mees' day to shine after he won both his Heat, Semi, and left everyone in his dust during the Main, multiple red flags threw some uncertainty into the mix. And even after his teammate and championship rival Bryan Smith crashed out of the race – pretty much sealing the deal on the championship with Mees only needing four points – Mees didn’t go easy. He held on to the win and crossed the line 0.232 seconds ahead of teammate Brad Baker.

“Entering the year, our team goal was to be competitive and refine our purpose-built Scout FTR750 to eventually become a leading bike,” said Gary Gray, Vice President – Product for Indian Motorcycle. “It’s safe to say we’ve far exceeded expectation by securing the Manufacturer’s Championship through 14 races and now the AFT Championship through 16 races. It’s an incredible accomplishment by the entire Indian Motorcycle Racing team.”

American Flat Track recognizes a Rider Championship in each class. The rider that accumulates the most points in each class over the course of a season is declared the National Champion of the class. With only two races remaining, and Mees (342 points) ahead of the next racer – teammate Bryan Smith – by more than 50 points, Mees has guaranteed a Ride Championship.

Aboard the Scout FTR750, the Indian Wrecking Crew has combined for 35 of the season’s 48 total podiums, including six sweeps. Mees has nine victories on the season. Fellow Wrecking Crew Riders, Bryan Smith (276 points) and Brad Baker (247 points) will battle through the final two races of the season for second place.

Indian Motorcycle Racing, backed by Allstate Insurance, has its sights set on inching closer to a season sweep as American Flat Track returns to the Lone Star Half-Mile on September 23.


Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.


Under Open Air - Week 2

Open Eyes.



2 weeks in and 2,700+ miles covered, the routine of the trip has begun to settle in. 

Wake up, pack, coffee. Ride until we're hungry enough to stop, then get back on the trail. Pick up beers if we can and enjoy one while they're cold, the rest will be warm by the time we reach our campsite for the night. Set up camp, sleep, then repeat. 

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From Concept to Reality

THE Concept 101 TO the K 1600 B



Inspired by the never-ending highways, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power. While chasing the spirit of the open road, a powerful, emotional and highly exclusive six-cylinder bike was born that turns every ride into a unique driving experience.  Two years later the concept became a reality with BMW's all new K 1600 B Bagger.




Woodcliff Lake, NJ –  BMW Motorrad USA is pleased to announce pricing and product highlights for its much-anticipated K 1600 B, the BMW bagger developed specifically with American riders and great open American roads in mind.  The 2018 Model Year K 1600 B will have a Manufacturer’s Suggested Retail Price of $19,995.00 (plus a $495.00 destination fee).  

Largely based on the technology used in the BMW 6-cylinder tourer K 1600 GT and GTL, the K 1600 B features a spectacular backward sloping linear design with a specifically engineered rear section to reflect the characteristics of a grand American tourer. This not only makes the Bagger appear low-lying and slender; but also, thanks to the new rear frame, significantly reduces the height of the passenger seat.  

As with the K 1600 GT/GTL, the Bagger’s 1,649 cc in-line six-cylinder engine produces 160 hp and 129 lb-ft of torque. The bike comes standard with three riding modes (Rain, Road, and Dynamic), Dynamic Traction Control, cornering-optimized integral ABS Pro, heated seats and hand grips, power adjustable windshield, cruise control, multifunction display with on-board computer, and Dynamic Electronic Suspension Adjustment (D-ESAR) with “Road” and “Cruise” damping modes. Gear Shift Assist Pro, Reverse Assist, Hill Start Control, adaptive headlight, floorboards and more, are all available as options. 




Like other BMW motorcycle models, buyers can enhance the K 1600 B with option packages that include:

  • Safety package: Adaptive headlight, tire pressure monitor (TPM), and Hill Start Control
  • Comfort package: Gear Shift Assist Pro, central locking system, anti-theft alarm, Keyless Ride, and LED auxiliary lights
  • Touring Package: Reverse assist, GPS preparation, and audio system with radio, Sirius XM, and Bluetooth.  




Learn More About the K 1600 B


Under Open Air - Week 1

It's On.


"We've dropped bikes; on the trail, in the gas station parking lot, and in river crossings. We've stumbled across epic viewpoints and met amazing people. We've laid out our soggy gear in eerily empty campsites and jammed ourselves into small hotel rooms. Shit, Joe already almost got run over by a Forest Service truck."

Week one of the Trans-America Trail trip is in the books and it's already been one hell of a ride. Follow these boys on Instagram to keep up on their journey and look out for the story in Volume 010.


REVER Joins 500 Startups

REVER Joins 500 Startups in San Francisco


Eagle, Colorado  (Aug 8, 2017) — REVER is proud to join one of Silicon Valley’s most active technology investors—500 Startups. As part of Batch 22, REVER will be joining 500 Startups mentors and other portfolio companies in its San Francisco accelerator program through late October.

“We are honored to be part of the #500Family!,” said REVER Co-Founder Justin Bradshaw. “The motorcycle industry is ripe for fresh, big thinking. Getting support from some of the brightest minds in technology, growth, and venture capital is a big deal for us.” 

“Our goal at REVER is to grow the motorcycling community and enhance riding activities through technology,” adds Mark Roebke, Co-Founder of REVER. "With 500 Startups, we look forward to incorporating proven techniques and a professional approach to growing REVER and ultimately delivering better experiences to motorcyclists worldwide." 

Along with access to their network of 1,000-plus founders, 200-plus mentors and staff, 500 Startups will provide an investment in REVER. The support from 500 Startups comes in many forms—educational sales and marketing training, hands-on support, introductions to potential customers, and connections with industry mentors.



The REVER app, available for free on iOS and Android, works in conjunction with the REVER website to help riders discover the world’s best roads, create custom routes, track epic rides, compete for bragging rights, and share their riding experiences across social platforms. Since the app launched, REVER users have tracked millions of miles on motorcycle rides in over 125 countries around the world. For more information, visit REVER.co or download the REVER mobile applications.