Mario Alvisi Has Been Named Head of Deus North America

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Venice Beach, CA May 17, 2019 – Deus Ex Machina is delighted to welcome Mario Alvisi as Head of Deus North America. Mario has spent more than 17 years in brand and product development. With Deus, Alvisi will provide brand-defining and consumer-relevant creative leadership across all marketing disciplines. Developing Deus Ex Machina’s brand identity and expanding the Deus footprint in North America is a top priority. Mario is already considering and recognizing new market opportunities in places where the Deus brand is thriving and flagship stores can be established (Los Angeles, San Francisco, and Brooklyn) while also welcoming potential licensing partners in other important cities (Miami, Portland, Nashville, Austin, Detroit, Seattle, Chicago, Denver, etc.) to reach out and inaugurate a relationship. Alvisi’s aim is to enable more people to connect with the Deus community, vibe and culture. Mario is also very excited to work with Deus North America’s in-house builder Michael “Wollie” Woolaway to showcase his amazing builds and encourage OEM’s and aftermarket partnerships that will help to inspire the global motorcycle community. The Deus ethos is solidified in the contemporary art, photography, automotive, surf, music, cuisine and of course, motorcycle culture. Alvisi’s personal and professional background parallels those values. His expertise, clear vision and leadership skills will guide the Deus marketing approach, inspire creative rigor and deliver a unified and collaborative global and North American approach.


Mario Alvisi was born in Florence, Italy, and obtained his Master’s in Mechanical Engineering at the University of Florence and a Master’s in Business Administration at the University of Bologna.

In 2004 he joined Ducati where he spent 11 years as Product Manager, Global Network Development Manager, and Brand Director.

He managed prestigious motorcycle projects such as Monster, Multistrada 1200 and Diavel, and he ideated and launched a business app (DCS, Ducati Communication System) that was quoted by Tim Cook (Apple CEO) as one of the best three business apps in 2012. 

In 2013 Alvisi assembled a young and innovative team with the aim to create and launch a new brand inside Ducati: Scrambler Ducati. Alvisi ideated, designed and launched Scrambler not just as a new motorcycle, but as a new brand, including apparel, accessories, and food. Scrambler was a great success globally in terms of sales, breaking the first-year sales record for a Ducati Motorcycle with 16,000 units. For the very first time in the Ducati history, a motorcycle made in Borgo Panigale entered the prestigious “Top 10” worldwide ranking in 2015.

Following this success, in 2015 Alvisi joined Alfa Romeo (the Italian manufacturer part of the Fiat Chrysler Automobiles group) as Marketing Director where he worked on the relaunch of the prestigious Italian brand, through the new car models Giulia and Stelvio.

In 2017 Alvisi was appointed General Director of Abarth, the Italian racing car and road car maker founded by Italo-Austrian Carlo Abarth in 1949.  He ideated and launched the Abarth 695 Rivale, a car made in conjunction with Riva Yacht: the most refined 500 Abarth ever made.





DCS App:

The Kurt Caselli Foundation at the Babes in the Dirt 5 Recap

A successful event for the growing number of new women riders in our sport.

TEMECULA, California (May 20, 2019) — For the second time, the Kurt Caselli Foundation partnered up with Anya & Ashmore who are the creators of Babes in the Dirt, a women’s only campout in Gorman, California. Over 600 women bought tickets to Babes in the Dirt 5 making the event sold out. We are thankful for the community that these two women have built and their growing emphasis on safety. Their mission is focused on enhancing each attendee's skill set while connecting with other off-road enthusiasts who share the same passion. The event was held at Quail Canyon MX on April 26-28, 2019. 61% of the attendees are either a first-timer or recently started riding in the last 1-3 years. We feel this is an important space to be involved in, talk safety & rider education during the riders meetings and encourage more women to be smart and have fun on two wheels! At the 5th annual event, participants were more prepared than ever — wearing better, more protective gear, and riding newer, more reliable bikes. The Kurt Caselli Foundation is happy to support their initiative and include this amazing event on our list of 2019 safety projects!

For the 2019 event, The Kurt Caselli Foundation supplied high-visibility safety vests for the staff, caution flags for the track crew, emergency contact stickers for attendees, and helped secure an ambulance to be on-site throughout the weekend event. Watch the full-length Babes in the Dirt recap video by Casey Davis here!

Since 2013 The Kurt Caselli Foundation has raised over $1,000,000 to Protect and Support The Lives Of Off-Road Riders and has spent over $600,000 on Safety Initiatives and Scholarships. The Foundation has an established safety budget for 2019 in 3 major areas: Race Course & Safety, Rider Safety during events and Injury Management, and Scholarships. Projects include: hosting 4 “Riders 1st Responders” CPR & First Aid certification events, donating the KCF Safety Kawasaki Mule with medical service devices to the GNCC series, supplying major off-road race series with hundreds of KCF Caution Flags & high visibility KCF Safety Bibs for youth riders, KCF Race Course Safety Advisor pre-running the AMA National Hare & Hound Championship Series courses as well as developing an updated trail marking system now utilized by District 37, and much more. Learn more about the 2019 safety budget and projects on our website.


If you can’t make it east to their next dirt adventure, join us for An Evening with The Kurt Caselli Foundation on Saturday, June 8th. Tickets on sale now: click here. Pre-sale tickets will receive a free KC66 wine glass upon entry. Must be present to redeem. Tickets are $20 on day of event. An Evening with The Kurt Caselli Foundation 2019 Sponsors: Doffo Winery, KTM North America, FMF Racing, K&N Filters & Torco USA.

About the Kurt Caselli Foundation

The Kurt Caselli Foundation was established in 2013. The focus of the foundation is the safety of riders and racers in the off-road motorcycling industry. While we understand the inherent elements of danger in this industry, we aim to help minimize this danger to the best of our ability. The foundation has a three-part mission that encompasses safety precautions for riders before, during, and after a racing career. Read more at


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Western Power Sports and FLY Racing are proud to announce their continued partnership with the Lucas Oil Pro Motocross Series for 2019 and beyond. Since 2015, FLY Racing has been the official gear of Lucas Oil Pro Motocross, raising the bar for dealer service and customer performance.

"WPS/FLY Racing has long been passionate about American motocross and couldn’t be more excited about our involvement. Our goal at WPS is to always provide the highest quality service to our dealers and the very best products to their customers. The FLY Racing Family is gaining steam and we couldn’t be happier about our future with such a storied and prestigious series,” said Western Power Sports President and CEO, Craig Shoemaker.

“NBC Sports, together with our partner MX Sports, has enjoyed a terrific working relationship with Western Power Sports and Fly Racing over the past four seasons,” said Chris Stiepock, Vice President, NBC Sports, “We are excited to renew this important partnership with one of the premiere companies in Motorsports. 

For more information about FLY Racing, visit online at

About FLY Racing
Established in 1998, FLY Racing is one of the fastest growing off road motorcycle riding apparel and hard part brands in the powersports industry. FLY Racing develops quality products for the competitive North American market and is distributed worldwide in 40+ countries. In the United States, FLY Racing products are distributed exclusively by Western Power Sports (WPS).



Brad Baker - Racing Forward

Nothing’s ever easy when it comes to racing

Nothing’s ever easy when it comes to racing. Enter the mind of American Flat Track champion, Brad “the Bullet” Baker after an injury at last year’s X-Games that broke his T6 vertebrae. To learn more and donate to the Wings for Life foundation which helps injured athletes, visits For more information, visit: Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship.




Introducing the Danner Bull Run Lux

Timeless Design w/ Modern Comfort

Danner designed their first boot back in 1932. They've been handcrafting high-quality products that last ever since. At first glance, the handsome new Bull Run Lux emulates a classic Danner work boot with its stitchdown construction and rugged nubuck leather. Much like that very first boot. Slip your feet inside, however, and you’ll quickly realize that the modern updates make for a comfortable and stylish boot that looks equally as good stomping on concrete, dirt, or the gas pedal.





USA-made and inspired by Danner’s famous Bull Run work boot, the Bull Run Lux is constructed with naturally milled nubuck leather that is extremely durable, yet soft and flexible. And miraculously, it only seems to look better with age. The Danner Wedge outsole provides cushioning, lightweight support and superior traction underneath your feet. This boot is comfortable the moment you lace it up. Adding to that comfort, the Bull Run Lux is engineered to accommodate the anatomy of the foot and to allow enough room for a soft and supportive footbed. This new Danner boot is available now and retails for $210. Choose from the Sunstone (left) or Burro Brown (right) colorways.


RISER introduces a project to support awareness for female riders.

Hi, this is Nora. I am a Co-Founder of RISER and would like to introduce an initiative to you that we will launch next week. Ride, share and show your support for female riders as a united community!

RISER as a tool and platform, since the launch in 2016, has always been somewhat of a pivot point, between the riders and the rest of the world. What we have noticed in these three years is that, even though there are a LOT of female riders all around the world, projects, clubs, events and all that, female riders still are underrepresented in the communication about motorcycling.

Female riders are a strong part of the motorcycle community and we want to support their movement all around the world – and we wanted to create a possibility to show how many there are, how strong they are, how strong the associations are that they have set up and to show to the world in a global project as many female riders as possible and support the strength of their movement! 
The Women’s International Motorcycle Association, the Women Riders World Relay and female riders all around the globe are on board with us and will support and will engage to spread the message.


BE PART OF IT: Ride, share and show your support for female riders as a united community!

  • Starting with April 15th until May 15th we are asking ALL OF THE COMMUNITY to do Pack Rides, group rides on RISER using the Pack Ride feature.

  • Show your support for the female riders movement by sharing the afterwards saved trips: Put them on your Social Media with a nice call to action to everyone “Support female riders with a Pack Ride”, with the Hashtag #WhoRidesTheWorld and by tagging RISER.

    We will offer free access to 2 months of RISER PRO to everyone participating: You will find a link in every Blogpost that will be published until May 15th as well as on our Social Media. Use it to get 2 months of RISER PRO for free (set up a normal account first). 


  • 1ST PRIZE: Amongst all Pack Rides done between April 15th and May 15th, the Pack Ride with the most kilometers will win (max. people: 5) a weekend rideout from Vienna through the scenic routes of the Austrian Alps on Moto Guzzi bikes (bikes provided by Moto Guzzi  / FABER Austria). The weekend ride out is offered by RISER.

  • 2ND PRIZE: Amongst all of you who will participate, do Pack Rides and share their trips on the Social Media (with the Hashtags and tags mentioned), we will give away 5 pieces of SENA 30 k communication devices in a lottery (offered with friendly support by SENA)

  • 3RD PRIZE: 
    Amongst all female participants who do Pack Rides and share their trips on the Social Media, RISER will give away 1 Veldt Helmet (Veldt Mark 1 Collection) in a raffle (offered with friendly support by Veldt)

Now, you may already know that RISER is a small Start-Up based in Vienna. We are not a big company BUT we are part of the community and on our app and platform there are riders all around the world who connect with each other, no matter what gender. We think that only with equality we can  really be a community.
And that’s why we are doing this: For a month, we will be the amplifier that is putting all efforts on all our channels into showing to the world “who rides the world” hoping that you will support female riders with us!

We hope that you will all like this project very much, that many of you will participate and that as many of the female riders community as possible will become more visible to all of you around the globe!

We hope that you’re hooked now, that you will contribute and join this movement! 

Stay driven by adventure!

Nora and the RISER Team

P.S.: If you’re a female rider, have a club or an event and would like to become a voice of this project, get in touch with us, we’d love to welcome you on board!

Partner associations:

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Products for 2nd prize with friendly support by SENA:

Products for 3rd prize with friendly support by Veldt:

Bikes for the weekend ride out with friendly support by: Moto Guzzi / FABER Austria

Terms & Conditions:
This project and the possibility to win and use the RISER PRO accounts voucher link is limited to the project time frame: Only users older than 18 years with a valid motorcycle license and a valid travel permit can participate and win. All expenses from start in Vienna to the return to Vienna will be covered by RISER. The link to get free RISER PRO for 2 months is active only until May 15th. It is not possible to participate in the challenge to win more than with one Pack Ride group: If you have won one prize, you cannot win the 2nd prize too. Cash discount and / or payout is excluded. If you already have an existing RISER PRO account, you cannot use the link to prolong / extend  your existing membership. RISER reserves the right to exclude any person from the competition who does not comply with the aforementioned rules. Legal recourse is excluded. If you have questions, please get in touch with our support:

24 Hours on a Dyno Raises $18,500 for MS

Longhaulpaul sets another wacky world record by riding his 2018 Yamaha Star Venture on a Dynamometer 24 hours without stopping or getting off.

GARDNER, Mass. - April 16, 2019 - PRLog -- Longhaulpaul sets his third world record for Multiple Sclerosis and didn't even need his GPS!
At noon on March 29th, Paul Pelland started the 113 cubic inch V-twin engine on his 2018 Yamaha Star Venture motorcycle, quickly got it up to freeway speeds and rode it for 24 hours and 1674 miles without getting off. No rest breaks, no gas or bathroom stops. The entire event was broadcast live on Facebook. It was a telethon style fundraiser, with nonstop live entertainment the entire 24 hours in exchange for donations. $3600 in prizes were raffled off, Paul had wardrobe changes, got a facial and a straight razor shave. He shared his own diagnosis, symptoms and explained MS and the work being done by the charity. He also tried to play guitar and sing, took the bird box challenge and ate a smorgasbord of interesting bugs all while riding at freeway speeds on a Dyno, which is sort of like a treadmill for motorcycles.

Thousands tuned in at different times from all over the globe, egged him on and dozens of people stopped by Rob's Dyno Service in Gardner Massachusetts over the course of the event to wish him luck. The last few final minutes raised over $2000, because who wouldn't want to see Paul eat two large Zebra Tarantulas?

Nonstop to Nowhere was Longhaulpaul's third world record. Thanks to hundreds of donors, it was a tremendous success raising awareness and $18,500 for the charity MS Views and News which provides educational programs for people living with Multiple Sclerosis.

After being diagnosed with MS himself, Paul began a million mile journey raising awareness, funds and a bit of hell as he tours the country on his Yamaha. After 6 years, he has ridden 350,000 miles, raised $150K for charity and has shared his inspirational story with over 250 audiences across the country.
Donations for this event are still being collected at
Paul also sponsors the MS5000 and MS1000 Saddlesore challenges; both for MS charities as well.

This event would not have happened without support from Rob Swartz of Rob's Dyno, Co-Host Rob Nye and Technical Director Justin Pelland.
The fundraiser was made possible by the following sponsors:
Robs Dyno Service Gardner MA, Twisted Throttle, Gardner Lyons Club, Valley Motorsports, Huhtala Oil and Propane, Boucher Funeral Home, HJC Helmets, Aerostich, Nelson Rigg, Spectro Oil, Tucker V Twin, Autozone, Rocket Moto, Tanguay Jewelers, Electrical Connection, Bill Mayer Saddles, RPM Cycles Dover NH, Phoenix Flaming Hot Heated Gear, Iron Butt Association, Bostonian Barbershop, City Barbershop Gardner MA and Valley View Farms.

100% of donations went to the charity MS Views and News, Inc.

For more about Longhaulpaul, his fundraisers, or this event, please visit
Follow his journey on Youtube, Facebook and Instagram @LONGHAULPAUL

Paul Pelland


Fans to Help Select Winning Designs by Voting Now

MILWAUKEE (April 15, 2019) – For the first time, local trade school students partnered with Harley-Davidson® dealers for a unique, real-world training opportunity: helping build the coolest custom motorcycles in the world in the “Battle of the Kings” competition. 

Now, Harley-Davidson is calling on the public to help select the winner by voting for their favorites from April 15 to May 15 at


The “Battle of the Kings” competition highlights the endless possibilities to personalize Harley-Davidson motorcycles. It’s the largest dealer custom build bike competition in the world, showcasing Harley-Davidson’s leadership in customization. Since 2015, Battle of the Kings has created more than 500 custom bikes.

This year, U.S. trade school students were invited to join their local Harley-Davidson dealership for the builds, with the goal of inspiring the next generation of skilled tradespeople to join the world of motorcycling. Under the guidance of experienced Harley-Davidson mechanics, students from across the country were introduced to the creativity, customization prowess and technical precision of motorcycle customization.

“Harley-Davidson’s goal is to build the next generation of riders, and those new riders will need service technicians and customization experts to help them along the way,” said Heather Malenshek, Senior Vice President of Marketing and Brand. “Introducing trade school students to the unlimited possibilities of custom bike building will unlock their creativity and inspire them to think outside the box as they embark on their careers.”

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Vote Now to Help Pick Winner

The public can vote from a selection of more than 40 rolling works of art featuring the latest in design, fit and finish created in partnership with the students of future automotive mechanics, designers and welders of America. Starting today, the first round of voting, called People’s Choice, is open at

See the builds from dealerships around the world by following #BattleOfTheKings on social media. For more information on the rules of the competition and to vote on the bikes, visit

About Harley-Davidson Motor Company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at