Venice Beach, CA May 17, 2019 – Deus Ex Machina is delighted to welcome Mario Alvisi as Head of Deus North America. Mario has spent more than 17 years in brand and product development. With Deus, Alvisi will provide brand-defining and consumer-relevant creative leadership across all marketing disciplines. Developing Deus Ex Machina’s brand identity and expanding the Deus footprint in North America is a top priority. Mario is already considering and recognizing new market opportunities in places where the Deus brand is thriving and flagship stores can be established (Los Angeles, San Francisco, and Brooklyn) while also welcoming potential licensing partners in other important cities (Miami, Portland, Nashville, Austin, Detroit, Seattle, Chicago, Denver, etc.) to reach out and inaugurate a relationship. Alvisi’s aim is to enable more people to connect with the Deus community, vibe and culture. Mario is also very excited to work with Deus North America’s in-house builder Michael “Wollie” Woolaway to showcase his amazing builds and encourage OEM’s and aftermarket partnerships that will help to inspire the global motorcycle community. The Deus ethos is solidified in the contemporary art, photography, automotive, surf, music, cuisine and of course, motorcycle culture. Alvisi’s personal and professional background parallels those values. His expertise, clear vision and leadership skills will guide the Deus marketing approach, inspire creative rigor and deliver a unified and collaborative global and North American approach.
Mario Alvisi was born in Florence, Italy, and obtained his Master’s in Mechanical Engineering at the University of Florence and a Master’s in Business Administration at the University of Bologna.
In 2004 he joined Ducati where he spent 11 years as Product Manager, Global Network Development Manager, and Brand Director.
He managed prestigious motorcycle projects such as Monster, Multistrada 1200 and Diavel, and he ideated and launched a business app (DCS, Ducati Communication System) that was quoted by Tim Cook (Apple CEO) as one of the best three business apps in 2012.
In 2013 Alvisi assembled a young and innovative team with the aim to create and launch a new brand inside Ducati: Scrambler Ducati. Alvisi ideated, designed and launched Scrambler not just as a new motorcycle, but as a new brand, including apparel, accessories, and food. Scrambler was a great success globally in terms of sales, breaking the first-year sales record for a Ducati Motorcycle with 16,000 units. For the very first time in the Ducati history, a motorcycle made in Borgo Panigale entered the prestigious “Top 10” worldwide ranking in 2015.
Following this success, in 2015 Alvisi joined Alfa Romeo (the Italian manufacturer part of the Fiat Chrysler Automobiles group) as Marketing Director where he worked on the relaunch of the prestigious Italian brand, through the new car models Giulia and Stelvio.
In 2017 Alvisi was appointed General Director of Abarth, the Italian racing car and road car maker founded by Italo-Austrian Carlo Abarth in 1949. He ideated and launched the Abarth 695 Rivale, a car made in conjunction with Riva Yacht: the most refined 500 Abarth ever made.