Jimmy Hill: Iceland
A Film by Shift MX
Introducing our first ENDLESS project: The Iceland Collection.
Endless represents the limitless opportunities from new products, to new moments that will define the culture, to the endless places to ride a dirt bike. We were inspired by Iceland's black sand beaches, abundant glacial masses and grey overcast skies and it is reflected in the design of this gear set. But our inspiration didn’t stop at just color. More importantly, knitting in Iceland is a traditional craft that has shaped both the lives of locals and the culture that surrounds it. We incorporated this purpose-driven construction in a way specific and beneficial to moto. The end result, our completely redesigned 3LUE Label 2.0 chassis now utilizes engineered knit in our jersey’s and premium materials throughout the rest of the kit. The Iceland gear set: as unique as the craft, the people and the island that inspired it.